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Informativa sul trattamento dei dati personali (art. 13 d.lgs. 196/2003) Ai sensi dell’art. 13 del Decreto Legislativo 30 giugno 2003, n. 196 “Codice in materia di protezione dei dati personali” (“Codice”), IL FORTE S.r.l., con sede a Sesto Fiorentino (Firenze), in Viale Niccolò Machiavelli, n. 65/67 (“IL FORTE S.r.l.”), in qualità di titolare del trattamento ai sensi dell’art. 4 del Codice, fornisce agli utenti del sito www.primaspremitura.it le informazioni sull’utilizzo dei dati personali che seguono.
a) Fonte dei dati e tipologia di dati trattati. I dati personali trattati da IL FORTE S.r.l. sono raccolti direttamente presso gli utenti del Sito, attraverso la loro registrazione ai servizi offerti (ad esempio la registrazione alla newsletter o al servizio di shop-on-line). La semplice navigazione all’interno del Sito, senza l’iscrizione a uno qualsiasi dei servizi online, può comportare l’acquisizione di dati in maniera del tutto anonima. Il Sito, infatti, utilizza i cookie per raccogliere informazioni sulla modalità di utilizzo delle pagine web da parte degli utenti. Attraverso i cookie vengono raccolte informazioni (come, ad esempio: il tipo di browser utilizzato, se hai cliccato un banner Prima Spremitura, la nazionalità del server utilizzato dal computer) che hanno la funzione di rendere più efficiente la navigazione del sito.
b) Titolare del trattamento: Il Titolare del trattamento è IL FORTE S.r.l., con sede a Sesto Fiorentino (Firenze), in Viale Niccolò Machiavelli, n. 65/67.
c) Finalità del trattamento: I dati personali raccolti nei moduli di registrazione ai servizi al Sito e/o quelli eventualmente raccolti nell’ambito del processo di navigazione sul sito web, ivi inclusi gli eventuali dati sensibili di cui: IL FORTE S.r.l., venga in possesso su iniziativa del cliente in relazione a specifiche operazioni disposte o a particolari servizi richiesti dal cliente (ad esempio per l’iscrizione alla Newsletter), saranno trattati per le seguenti finalità: (i) adempimento a obblighi previsti da leggi, da regolamenti, dalla normativa comunitaria, nonché dalle istruzioni predisposte dalle autorità e dagli organi di vigilanza; (ii) gestione ed esecuzione del rapporto pre-contrattuale e/o contrattuale con i clienti/utenti sia in Italia che dentro o al di fuori dell’Unione Europea, attraverso l’inserimento dei dati forniti sui sistemi informatici di IL FORTE S.r.l. (iii) comunicazione d’informazioni e promozioni commerciali, anche con modalità automatizzate, tramite telefono, SMS, MMS e posta elettronica, relative all’offerta di prodotti e servizi di Prima Spremitura, nonché per ricerche di mercato, sondaggi e analisi personalizzate o statistiche, anche mediante elaborazioni elettroniche, delle informazioni ottenute a seguito della navigazione sul sito web Prima Spremitura e degli altri servizi offerti da Prima Spremitura per inviare, con le medesime modalità già indicate, comunicazioni commerciali in base alle scelte di consumo e alle preferenze espresse, da parte di IL FORTE S.r.l. Ai sensi degli artt. 24.1.b) e 43.1.b), del Codice, non è richiesto alcun consenso al trattamento in relazione alle finalità indicate ai punti (i) – (ii). Diversamente, l’interessato dovrà esprimere, nell’apposito riquadro del modulo di registrazione, il proprio consenso al trattamento dei dati (con esclusione di quelli sensibili) per le finalità indicate al punto (iii).
d) Modalità del trattamento: Con riferimento alle finalità indicate al punto c), il trattamento dei dati, che includerà le operazioni di cui alla definizione di “trattamento” prevista all’art. 4 del Codice (quali, ad esempio, la raccolta, la registrazione, l’elaborazione, l’estrazione, il raffronto, la comunicazione e la cancellazione), avverrà con l’ausilio di strumenti manuali e automatizzati, per i quali IL FORTE S.r.l. ha adottato adeguate misure di sicurezza al fine di garantire l’integrità e la riservatezza dei dati.
e) Natura obbligatoria/facoltativa del conferimento. Il conferimento dei dati è facoltativo. Tuttavia, un eventuale mancato conferimento dei dati indicati sul modulo di registrazione ai servizi, ovvero di altri dati personali eventualmente richiesti per dar corso al rapporto contrattuale, potrà comportare l’impossibilità per IL FORTE S.r.l. di instaurare e/o proseguire, in tutto o in parte, il rapporto contrattuale ovvero, dare seguito alle richieste di erogazione dei servizi.
f)Categorie di soggetti ai quali i dati possono essere comunicati o che possono venirne a conoscenza: I dati personali potranno eventualmente essere comunicati a: (i) altre società del Gruppo L. Martelli (a seguito dell’inserimento dei dati nel sistema informatico aziendale); (ii) (ii) società esterne di cui IL FORTE S.r.l. potrebbe avvalersi nell’ambito della gestione del rapporto
INFORMATION GATHERED BY WEBSITES OF IDEA TOSCANA AND INFORMATION RECEIVED FROM OTHER SOURCES.
Our websites primarily perform two activities: an information site about our products and e-commerce. However, some of their functionalities gather information from users when they ask us to be kept up to date, to be listed or subscribed to events or activities, or when they purchase products or request services.
These are the main ways in which our sites gather information from users:
When a user visits, uses or interacts with our websites, for example when making a purchase, requests or uses online services, obtains further information on an event or activity, or when asking for any other clarification;
When he accesses personalised areas and uses sites as a means to interact with us, receives information about the products.
When he provides information or interacts with any page on which forms or documents to download are published.
When he contacts us using the contact details indicated on our websites or sends us correspondence.
When he provides information via tablets to our operators (at fairs or in single-branding stores) for the registration to the newsletter.
Information may also be received from other sources. For example:
Support services provided by third parties: in order to provide the services related to our websites, maintain the case files and respond continuously to requests for information, it is possible that we resort to data relating to the user, or to his activities on websites, obtained from Group companies or from third-party providers (e.g.: to validate online payments, keep track of deliveries and support websites maintenance).
PURPOSE OF DATA PROCESSING
The gathered personal information is used to identify the requests of users of Idea Toscana, Prima Spremitura, Prima Fioritura websites for information and commercial communication and marketing initiatives aimed at communicating news about Idea Toscana products and services also by sending material via email, sms and chat, posts and social media and for profiling purposes up to withdrawal of consent, subscription to the newsletter and to loyalty programme in order to access to services and privileges granted to members only.
LEGAL BASIS OF THE PROCESSING
The processing of personal data is carried out on the legal basis of the execution of pre-contractual measures taken at the request of the interested party, as well as to comply with a legal obligation, where necessary, on the basis of the consent provided by the person concerned at any time freely revocable and of the legitimate interest of the Owners mentioned below.
The following are the main cases of use of the user’s personal data:
When placing an order:
the information we request is used for order’s shipping, including the phone number, which is necessary to communicate to the client, via text message, the day and the time slot of delivery.
When subscribing to newsletter:
we request the e-mail address for registration; the name and birthday date are optional information, which are needed to improve the service we offer.
When creating an account:
the information entered in the account are needed to have a better experience and to use the services connected to the website.
Constant usability of websites and services connected to them
Where the user uses an online service governed by the relative General Conditions (for example, purchases in online stores or participation in raffles or price contests), any authorised third-party and us will process data in various ways in order to support the functionality of the websites’ services. This may include, for example, the following activities: identity verification, eventual authentication and anti-fraud checks, service provision, management of price draw, competitions, membership offers, surveys and other promotional activities, payment processing and eviction, customer service and any other recurring communication on services. We can also try to improve our services based on users’ experience in order to optimise our internal processes.
Management of user’s requests
We process data in order to manage the requests sent by the user from websites or through them (for example, when the user asks for a brochure, subscribe to a newsletter or enter their details in the form or data field of one of the websites).
Optimisation of the site’s usability
We analyse some data to optimise the browsing experience of our site.
Pre-compilation of data field on websites in order to optimise and to speed up the online experience.
In the case of creation of an account, some fields are pre-filled or kept in memory the latest purchases and other data related to the order, in order to speed up the web surfing and facilitate the shopping experience.
Research and development internal activities
For internal activities concerning products research, development and analysis (for example when we read your advice on the blog or your reviews).
We require the user’s consent to receive marketing communications by electronic means (e.g.: email, SMS, etc.) and it is possible that we share the details for the purposes of the telematics transmission of such communications with our network of independent third parties, when the user gives his consent. We also comply with the cookie obligations when we use them on our websites.
We use profiling and perform research and analysis activities as a basis to define marketing strategies, to better understand customers and sites’ visitors, to support Web advertising and to optimise the quality of the published information, the functionality and the services provided.
Record-keeping and general administrative activities
In order to keep records, manage and administer websites, process customers’ requests as well as for any other internal operating or administrative purposes (for example, research and resolution of technical problems, response to possible clarifications from users, also in relation to the exercise of their data protection rights).
Network and information security
To safeguard the security of the communication network and of the information contained therein, so as to enable us to protect the users’ data from losses or damage, theft and unauthorised accesses. In order to ensure a rational location of the servers (for example, a collaboration with third parties is possible to define a proper use of the cloud services).
Where there is the necessity to urgently warn the user about a security problem or about the withdrawal of a product.
DATA PROTECTION AND TRANSFER OF PERSONAL DATA
We protect the collected data with adequate security measures, considering the nature, the object, the context and the purposes of the processing, as well as the risk of probability and severity of injury of the rights and freedoms of natural persons.
Some personal data that visitors decide to tell us are kept in a server of Il Forte srl, located in Italy in Sesto Fiorentino, c/o the company headquarters and in two platforms, Magento and Mailup: the first allows the management of online orders, the second allows the management of the newsletter.
We have set ourselves the goal of ensuring that stored personal data is accurate, relevant and not excessive. We will keep the personal data collected updated and will not keep them longer than is strictly necessary to the provision of the services requested by the person concerned, without prejudice to the maximum conservation time required by law.
We will keep the data in complete safety in order to prevent access by third parties, taking into account that the data subject is always entitled to access his own personal data, verify the accuracy of the data held about him, rectify and/or integrate such data, request the removal or the restriction of processing or oppose the same, revoke the consent also for individual types of processing, as well as ensuring the portability of personal data collected.
The personal data that visitors decide to communicate us may be processed by Il Forte srl, as Controller, by employees of the latter, as authorised entities to the processing and may be communicated to Third Parties that will act as autonomous Controllers for purposes as laid down from time to time, but will not be divulged.
WHICH PERSONAL DATA ARE COLLECTED
Personal data collected may include: 1) name, family name, date and place of birth, home and office address, 2) landline, mobile phone and fax number, 3) e-mail address.
We use this information to fulfil the purposes of the processing abovementioned.
RETENTION PERIOD OF USER’S PERSONAL DATA.
We keep user’s personal data as long as we need them in order to provide products and services that he has subscribed to. We may maintain them in storage in order to comply with our legal obligations, to respond to requests for clarification and to resolve any disputes, to protect our legitimate interests and to enforce our rights.
The criteria we follow when setting out the data retention period are as follows: information provided to the user in this respect, on the website or under conditions of use of this last.
We also rely on other criteria including the relevant contractual rules in force, the time limits compulsory by law, the relevant legal obligations and the industry standards.
INDIVIDUALS WITH WHOM WE SHARE PERSONAL DATA
User’s personal data can be shared with the following individuals:
Third parties who need them so that we can provide the user with products and services he has signed or requested, provide marketing and advertising support services or for the optimisation of websites services.
Third parties in the event that we cede or acquire company’s branches or activities.
Where we have an obligation to communicate or share user’s personal data in order to comply with a legal or regulatory obligation or requirement.
Information on providers.
We resort to various service providers who assist us in carrying out our activities, and these service providers may have access to our systems and data to provide the same services from on behalf of the user (this include, for example, payment operators, IT companies, such as hosting service providers, marketing and digital advertising support services, experts in services and systems, analysis services for websites, online shop forwarding services, delivery and support services for events and activities of various types)
RIGHTS OF THE DATA SUBJECT
The interested party has the right to ask to Il Forte srl at any time:
The access to his Personal Data, (and/or a copy of such Personal Data), as well as further information regarding the processing operations under way on them;
The correction or updating on his Personal Data processed by Il Forte slr, where incomplete or out of date;
The erasure of his Personal Data from Il Forte srl databases, where he considers the processing unnecessary or illegitimate;
The restriction of processing of his Personal Data from Il Forte srl, where he believes that his Personal Data are not correct, necessary or are unlawfully processed, or where he was opposed to their processing;
To exercise his right to data portability, that is to obtain, in a structured format, in common use and readable by an automated device a copy of the Personal Data provided to Il Forte srl relating to him, or to request its transmission to another Controller;
To object to the processing of his Personal Data;
To revoke his consent for the distinct purposes of Marketing and Profiling.
To allow a quicker response to the requests made in the exercise of these rights, the same may be addressed to Il Forte srl:
by phone (to the number +39 055 4494083 r.a.);
by fax (to the number +39 055 0946442);
by post to Il Forte srl., Viale Machiavelli 65/67 Sesto Fiorentino 50019 FI;
by e-mail to the address email@example.com
The interested party may contact the Data Protection officer (DPO) of the Company, for any information relating to the processing operations put in place concerning him,
to the e-mail address firstname.lastname@example.org or c/o Il Forte srl – Viale Machiavelli 65/67 Sesto FIorentino 50019 FI
The interest party always has the right to lodge a complaint with the Personal Data Protection Authority with its headquarters in Piazza di Montecitorio n.121, 00186 ROMA.
CONTROLLER’S AND PROCESSORS’ IDENTIFICATION DETAILS
Pursuant to Article 4 of UE Regulation 679/2016 it is specified that the Controller is Il Forte srl. with headquarters in Sesto Fiorentino Fi, Viale Machiavelli n. 65/67, in the person of the legal representative pro-tempore.
The complete list, and approved by the Controller, of the Data Processors is made available, upon request of the party concerned, at the headquarters of Il Forte srl.
LINKS TO OTHER WEBSITES
Our websites may contain links to other sites managed by separate entities, over which we don’t exercise any control. Since this statement does not apply to other sites, the user is invited to read the related privacy policies. We are not responsible for the privacy rules and practices of websites and apps of others (even if the user accesses them via links provided by us); links to other sites are offered by us for information only and for user convenience.
We therefore disclaim all responsibility concerning their contents, their privacy practices and their conditions of use, and we do not endorse in any way or make any statements or promises regarding their accuracy or completeness or their contents.
REGULATION OF THE WEB SITE
Articles and Images Online
IL FORTE S.r.l. declines every responsibility regarding the possibility that, due to a particular computer configuration used by the Client or a computer malfunction , the colors of the products visualized on the Web site present slight differences in comparison to the original ones. The contained images on the Web site www.primaspremitura.it are of ownership of IL FORTE S.r.l. Every use of such images, not authorized by a written consent from IL FORTE S.r.l., will be persecuted according to the law. For further information you can contact: email@example.com .
Availability of the products
The present assortment on the Web site www.primaspremitura.it reflects the exact availability of every product for typology, substance, unity of measure of the volume. The internet site is, in fact, connected to all the stores of affiliation of IL FORTE S.r.l. as authorized retailer of the products of Prima Spremitura, present on the Web site, IL FORTE S.r.l. guarantees the authenticity of each article. Once received the application of order, the department Orders of IL FORTE S.r.l. reserves the right to reconfirm the availability of the purchased articles, the validity of the transaction through credit card and to verify the details of the preceding transactions effected by the Client on www.primaspremitura.it . In the eventuality in which the orderly articles are not available, or if for some reason the order cannot be undertaken as from application of the Client, the office Orders of IL FORTE S.r.l. will give timely communication of it to the Client.
Availability of the products
The assortment present on the Web site www.primaspremitura.it reflects the exact availability of every product by type, substance, unit of measurement of volume. The internet site is, in fact, connected to all the stores of affiliation of IL FORTE S.r.l. As an authorized retailer of the products of Prima Spremitura, which are present on the Web site, IL FORTE S.r.l. guarantees the authenticity of each article. Once the order request has been received, the Orders department of IL FORTE S.r.l. reserves the right to reconfirm the availability of the purchased articles, the validity of the transaction through credit card and to verify the details of the previous transactions effected by the Client on www.primaspremitura.it . In the event that the ordered articles are not available, or if for some reason the order cannot be processed as requested by the Client, the Orders office of IL FORTE S.r.l. will give timely communication of it to the Client.
This notice contains the terms and conditions that govern the website www.primaspremitura.it. By accessing the website www.primaspremitura.it users undertake to accept and agree to comply with all the conditions included in this declaration. IL FORTE S.r.l. reserves the right to ask the Users who do not accept or do not intend to comply with these terms, to refrain from using the website www.primaspremitura.it.The access to the Web site and to its services is only for personal use. The visualization of the website www.primaspremitura.it provides the Clients with product information and the possibility to purchase.
Contact Customer & Product Information:
Registered Office and Administration
Tel +39.055.4494083 Viale N. Machiavelli, 65/67, Sesto Fiorentino (Florence), ITALY
Monday - Friday 09: 00- 17:30 50019
Tax code and VAT number 04835010481
Share capital paid € 10,400.00 office.
Companies Register of Florence # 491345
Property copyright and trademark
www.primaspremitura.it and all of its contents are property of IL FORTE S.r.l. this includes documentation, images, characters, design, music, software, codes and format scripts. The material on this website is protected by copyright. Any reproduction, modification, transmission, publication or redistribution to third parties for commercial purposes, is strictly prohibited without the express written consent from IL FORTE S.r.l.
IL FORTE S.r.l. prohibits the use of the content or brands on the website for any other purpose and purposes other than those mentioned above.